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12/02/2020

When Cyrus North came back to the corridors of KEDGE

On 5 February, KEDGE Business School was pleased to welcome Cyrus North, famous YouTuber and former President of the Student Association, as well as Arnaud Bidou, expert in Influence Marketing and COO of the OTTA agency, to its Bordeaux campus.

To close the MyWay day, former student Cyrus North - a Youtuber made famous by his philosophical videos that helped many high school graduates - returned to KEDGE where he studied in the Grande Ecole Programme before entering the world of video content creation. He was welcomed by a large number of students who knew him from the web. Arnaud Bidou, COO of the OTTA agency, an expert in advertising campaign management in Influence Marketing, was also at the conference to give his educated opinion on the topic, but from the advertiser's point of view.

After a short tour through the halls of his old school, Cyrus took to the stage of the largest amphitheatre on campus for this conference with nearly 300 attendees. We would like to thank our two speakers for bringing their knowledge and experience, and for taking the time to answer the audience’s questions.  Additionally, extend thanks to the Forum Events Association.

The evening finished off with drinks where the students were able to ask our speakers questions, who were quite happy to have the chance to have discussions with them.

 

YOU ARE NOMINATED, YOU LAUNCH A PROJECT, A START-UP?

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